TRY IT, YOU’LL LIKE IT!

“Cohen writes in a punchy, funny and consistently surprising style. An entertaining account of a career in the highest echelons of advertising.”
– Kirkus Reviews

Buy the Book on Amazon

TRY IT, YOU’LL LIKE IT!

“Cohen writes in a punchy, funny and consistently surprising style. An entertaining account of a career in the highest echelons of advertising.”
– Kirkus Reviews

It was the golden age of advertising

Howie Cohen’s Alka Seltzer commercials had the whole world saying, “I can’t believe I ate the whole thing” and “Try it, you’ll like it.” In this fun, fast-paced and often hilarious memoir, Howie gives us a front row seat to those revolutionary times: How pot and the pill opened the doors (and everything else) to sexual and creative freedom; the creative takeover by mensch-y Jewish copywriters and macho Italian art directors; the disruption of ad campaigns like “the dumb shoe” and “the exploding clown”; the madness of Hollywood movie moguls; the sacrifices, the struggles, the wins and the losses.

I can’t believe I lived the whole thing

This highly entertaining memoir chronicles Howie’s personal journey from The Bronx to the Clio Hall of Fame during a time that changed the look and the language of American pop culture.

“The funniest book about advertising in the past fifty years. From the first page, I was transported to a time when advertising was the most fun you could have with your clothes on.”

Jerry Della Femina

Creative Hall of Fame

Howie Cohen, 1965. The youngest copy trainee at
Doyle Dane Bernbach.