THE FIRST VIRAL TV ADS
Long before there was a thing called the Internet, Howie Cohen was writing viral ads that spread like wildfire. His crowning glory was two Alka Seltzer TV commercials that had the whole world saying, “I can’t believe I ate the whole thing” and “Try it, you’ll like it.”
Howie has a knack for connecting with people’s heads by touching their hearts – and their funny bones. He began his career in 1965 as the youngest copy trainee at the original creative agency, Doyle Dane Bernbach, where he literally learned to write copy on the immortal VW Bug campaign.
Howie then moved to Wells, Rich & Greene, where he grew and flourished under the leadership of the legendary Mary Wells Lawrence, arguably the most influential advertising woman of all time.